Upper Deck

Upper Deck supports Defending The Blue Line®  by helping military children become recognized in the hockey world.

January 23, 2015 – Upper Deck Hockey sends a special United Heroes League military kid to the 2015 NHL All Star Game. Read the article by Chris Carlin about one young mans incredible weekend.

June 2014 – Upper Deck and Defending the Blue Line® partner to give one child an incredible experience at the 2014 NHL Draft™.  Read this incredible story by Chris Carlin about the military child selected to be a draft runner.

May 2014 – Upper Deck Celebrates Memorial Day through the Company’s “Random Acts of Kindness” Campaign.

A message from Upper Deck:

When Upper Deck began there Random Acts of Kindness campaign to help celebrate the company’s 25th Anniversary it was primarily to say, “thank you” to loyal collectors and fans who helped us become “The Collector’s Choice.” During the campaign, Upper Deck has been able to share some of those fun stories about fans being surprised by these unexpected mail days filled with exciting goodies.

This Memorial Day Upper Deck will be sending out some special Random Acts of Kindness packages to children in the Defending The Blue Line® charity who have parents who were wounded during the war on terror. Upper Deck is committed to being “The Military’s Choice” for collectibles and just last Veteran’s Day the company made another significant donation to the Defending The Blue Line® charity. This worthy organization works to ensure children of military members are afforded the opportunity to participate in the game of hockey.

It is our hope the products we send help bring these young fans closer to the game they love while helping a great organization.

January 2014 – Upper Deck once again comes through with a huge donation of 10,000 packs of National Hockey Card Day in the USA cards. These cards will be distributed to military kids with every gear order!

November 11, 2013Upper Deck donates 9,600 NHL Packs to Defending the Blue Line®  on Veteran’s Day:

Upper Deck has always made supporting the military a priority for the company through philanthropic giving and volunteering. This Veteran’s Day Upper Deck is excited to share the company is working with a new charity called Defending the Blue Line®. This charity has a mission of ensuring that children of military members are afforded every opportunity to participate in the game of hockey. The organization provides free hockey equipment and access to hockey camps at no cost to participants. And to help these young hockey aficionados develop a greater love for the game and NHL players, Upper Deck will be donating 9,600 packs of new NHL cards to the charity to be shared with kids in the program during the holiday season.

“We couldn’t be more excited about helping Defending the Blue Line®by providing the organization new packs of NHL cards to be used with kids throughout the holidays,” said Jason Masherah, President of Upper Deck. “Upper Deck loves to assist charities involving the military and kids, so to find a charitable organization that targets both those key demographics was very exciting for the company. We are looking forward to continuing our efforts to help the organization in the future, and we know this donation will be a great way to share the fun of collecting NHL cards with these very worthy kids.”

“I am so excited the Upper Deck Company has decided to lend support to military kids in our program by making this generous donation,” said Shane Hudella, President and Founder of Defending the Blue Line®. “I can’t wait to see the looks on their faces when they receive a new pack of hockey cards after getting the gear they need to play hockey. As they rifle through the cards in search of their favorite player, I know it will take their mind off of the stress that comes along with having a parent serving in our armed forces. We’re very thankful for this gift, it is through the generosity of the great people at Upper Deck that we will now be able to provide this ‘cherry on top’ benefit as we continue to keep hockey alive for the children of our nation’s heroes.”

Through initiatives like this and others, Upper Deck remains the military’s choice for trading cards and collectibles.